Product benefits

  • Unbiased mating advice
  • Web-based
  • For all breeds
  • Based on all the available data
  • Customisable

The perfect match for a perfect herd

Every farmer dreams of a high performing herd. Breeding is building the foundations for your herd of the future. You want to breed cows that suit your particular farming conditions and fit your plans. Many farmers see breeding as a complicated puzzle.

SireMatch is more than just a mating program. This breeding management program helps to get maximum progress in your herd with minimum effort.

  • SireMatch offers you a choice of breeding goals that you can adapt and customise to suit your own wishes.
  • Your own SireMatch advisor will provide personal support and guidance, and, using the program, will help you select the bulls that match your breeding goal best.
  • Based on your breeding goal and the pedigrees, breeding values and performance of your cattle, the mating program generates the best mating propositions. This apporach exludes the risk of inbreeding.
  • SireMatch puts together all the pieces for you in the breeding puzzle giving you the guarantee of maximum genetic progress and improvement in your herd with a minimum of effort.

1. Your perfect herd
Your personal breeding goal is the central factor for advice provided by SireMatch. Various standard breeding goals are available to help make your choice easier. But if you prefer, creating a customized breeding goal is also possible. Your SireMatch advisor is happy to help you to create your perfect herd.

2. Cow
SireMatch works based on the pedigree, conformation and performance of the animals in your herd. SireMatch can help support your breeding decisions even if you do not use type classification or milk recording controls. Instead the program uses the estimated values based on the pedigree data. It goes without saying that SireMatch utilises all the available genomic breeding values.

3. Bulls
SireMatch helps you select the bulls that make the best fit with your breeding goal. Based on this breeding goal, the program generates advice to recommend the most suitable bull for each animal.

4. Future herd
SireMatch predicts and shows the genetic progress using your animal data, breeding goal and other personal settings. The program can be further finetuned according to your wishes to get the perfect representation of your future herd.

5. Advice
SireMatch offers easy to read overviews, such as a mating advice per animal (ranked as fierst, second and third choice), a list of the recommended bulls – reported at a frequency you choose. This simplifies the breeding process and guarantees you the best possible mating advice and the most genetic progress within your own breeding goal.


6. Ovalert
Ovalert with activity measurement offers a complete detection package that takes away all your worries concerning the health and fertility of your herd. Via a link to SireMatch you have immediate access to the recommended bull choice.

7. HerdOptimizer
Your personal breeding goal used by SireMatch to form mating advice can be directly incorporated into HerdOptimizer. This application supports you with clear reports on the breeding values of your animals and objective advice to underpin your selection strategy.

Your breeding goal is the central factor for advice provided by SireMatch. Four standard breeding goals are available to help to make your choice easier.

  • Components
  • Efficiency
  • Health
  • Milk

But if you prefer, creating a customized breeding goal is also possible.

More information? Download the SireMatch brochure below!

'We set breeding targets for our herd and the program does the rest.'
Dairy farmer Ethan Sawrey, UK

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SireMatch breeding goals